Building bridges, stimulating growth, uniting cultures

About Us

Driving Business Growth with Integrity

The Switzerland China Tibetan Chamber of Commerce (SCTCC) is committed to fostering business cooperation and economic development, promoting cultural exchange, and upholding compliant operations. We strictly adhere to the laws and regulations of Switzerland and China, striving to build a bridge of mutually beneficial cooperation between the two countries.

Mission

Our Mission is to Unite Markets Empower Communities and Drive Prosperity

Transparency and Trust

Building a transparent business cooperation platform based on mutual respect.

Reconnect to Ancestral Roots

Help Tibetans abroad reconnect with their homeland through business and development initiatives.

Promote Economic and Business Exchange

Facilitate market entry and create opportunities for trade and collaboration.

Strengthen Commercial Ties

Strengthen trade and business ties between China and Switzerland.

Cultural and Economic Collaboration

Bridge Swiss, Chinese communities through economic and cultural initiatives.

Vision

Bridging Economies and Cultures for a Shared Future

SCTCC envisions becoming a dynamic platform for fostering economic, commercial, and cultural exchanges between Switzerland, China, and the Tibetan diaspora. By promoting mutual respect, transparency, and shared growth, SCTCC will serve as a bridge to unite Tibetans at home and abroad while strengthening global partnerships.

Inspire

Meet Loby: President

Born in Tibet-China and professionally shaped in Switzerland, Loby brings an international perspective and decades of industry experience to his Chairman role at SCTCC. His profound expertise in collaborating with Chinese companies, in particular, makes him a vital bridge between markets, cultures, and business practices.

Leadership Profile

Core Values

Loby combines expertise in technology with a passion for sustainable business practices.

Unity, Prosperity, and Resilience guide our mission and vision at SCTCC.

Inspire

Meet Daniel:

Vice President

With over two decades at the forefront of international business, Daniel Recher blends Swiss discipline with an entrepreneurial spirit to deliver transformative results. As a seasoned Executive in the Medical Device sector and a Swiss Army Lieutenant Colonel, he combines strategic vision with hands-on execution, turning complex challenges into opportunities for growth. His career spans leadership roles in global market leaders and start-ups alike, with deep expertise in scaling businesses, forging high-performance teams, and navigating diverse cultural landscapes.

Leadership Profile

Core Values

Daniel is recognised for his ability to unite people, strategy, and execution. From building market presence in Asia to leading high-growth transformations in Europe, he consistently delivers sustainable results. His leadership is marked by adaptability, decisive action, and a deep respect for both tradition and innovation.

Resilience, Collaboration, and Impact define Daniel’s work. He is committed to building strong partnerships, enabling meaningful change, and creating long-term value for the organisations and communities he serves.


Inspire

Meet Tashi Norbu:

Secretary General

Tashi Norbu was born in Lhoka (Shannan), Tibet-China, a region deeply rooted in spiritual heritage and traditional Tibetan culture. Through years of dedicated practice, he has developed exceptional mastery of traditional Tibetan painting techniques, Buddhist iconography, and authentic artistic materials. His works reflect a profound understanding of sacred proportions, symbolism, and spiritual meaning—essential elements of genuine Buddhist art. Every creation is guided by discipline, reverence, and an unwavering commitment to preserving the integrity of Tibetan cultural traditions.

Leadership Profile

Core Values

Tashi Norbu is a distinguished artist and cultural leader with deep roots in the Tibetan Buddhist tradition. He has worked extensively in monasteries and temples, contributing to the creation and restoration of sacred Buddhist statues, murals, and Thangka paintings. His leadership combines artistic excellence, cultural authenticity, and a lifelong dedication to safeguarding and promoting the rich heritage of Tibetan civilization. As Secretary General, he plays a vital role in strengthening cultural exchange, supporting international cooperation, and advancing the mission of the Swiss–Chinese Tibetan Chamber of Commerce (SCTCC).

Unity, Artistic Excellence, and Cultural Vision for the Swiss–Chinese Tibetan Chamber of Commerce (SCTCC).


Inspire

Meet Dieter Borer:

Vice Secretary General

Dieter Borer is an experienced entrepreneur, consultant and network builder with a remarkable ability to connect people, ideas and organisations. His professional career has been shaped by a wide range of successful projects, long-term partnerships and sustainable developments.

He combines strategic thinking with a strong ability to deliver results, business acumen with personal integrity. Clients and partners particularly value his reliability, broad perspective and his ability to identify opportunities and turn them into tangible outcomes, as well as his talent for bringing together the right people and enabling them to achieve excellent results as a cohesive unit.

Curiosity, openness and a commitment to lifelong learning are central to his mindset. He views every encounter as an opportunity to gain new perspectives and broaden his understanding of the world.

Leadership Profile

Core Values

Leads by example with integrity, conviction, and credibility.Builds high-performing teams and empowers people to reach their full potential.Brings together the right talent to achieve exceptional results. Inspires others to think bigger and exceed expectations. Combines visionary leadership with practical execution.

Family, friendship, and community are the foundation of a meaningful life. Serve others with respect, kindness, and openness. Lead with integrity, honesty, and personal responsibility.Embrace learning through every experience and perspective.Share success and build lasting trust together.


Accelerate

Driving Growth Through Strategic Goals

Business Opportunities

Empower Tibetan entrepreneurs with platforms for expansion, legal support, and market access.

Cultural Exchange and Solidarity

Foster harmony through Khata’s values and cross-cultural engagement.

Global Integration

Strengthening trade and business ties between China and Switzerland.

Economic Growth and Prosperity

Align strengths of enterprises to drive sustainable development.

Emblem Representation

The Matterhorn and Mount Everest stand majestically, symbolizing unbreakable resilience; the white Khata, connecting them, represents true and sincere unity. Together, these three elements create a spiritual monument that transcends geography.

Key Values

Guiding Principles for Growth and Cooperation

  • Respect – Strictly abide by the legal norms of China and Switzerland.

  • Integrity – Adhere to transparent and fair business practises.

  • Unity – Cultural and economic collaboration.

  • Prosperity – Work together to realise global growth and opportunities.

  • Resilience – Progress and development.