About SCTCC
The Switzerland–China Tibetan Chamber of Commerce was founded to serve as a bridge of mutually beneficial cooperation between Switzerland and China.
Our core
The Switzerland–China Tibetan Chamber of Commerce (SCTCC) is committed to fostering business cooperation and economic development, promoting cultural exchange, and upholding compliant operations. We strictly adhere to the laws and regulations of Switzerland and China, striving to build a bridge of mutually beneficial cooperation between the two countries.
We focus solely on business cooperation and economic development, while fully respecting the laws and regulations of both Switzerland and China.
Mission
Building a transparent business cooperation platform based on mutual respect.
Help Tibetans abroad reconnect with their homeland through business and development initiatives.
Facilitate market entry and create opportunities for trade and collaboration.
Strengthen trade and business ties between China and Switzerland.
Bridge Swiss and Chinese communities through economic and cultural initiatives.
Vision
SCTCC envisions becoming a dynamic platform for fostering economic, commercial and cultural exchanges between Switzerland, China and the Tibetan diaspora. By promoting mutual respect, transparency and shared growth, SCTCC will serve as a bridge to unite Tibetans at home and abroad while strengthening global partnerships.
Key values
Strictly abide by the legal norms of China and Switzerland.
Adhere to transparent and fair business practices.
Cultural and economic collaboration.
Work together to realise global growth and opportunities.
Progress and development.
Leadership
President
Born in Tibet-China and professionally shaped in Switzerland, Loby brings an international perspective and decades of industry experience to his role at SCTCC. His profound expertise in collaborating with Chinese companies, in particular, makes him a vital bridge between markets, cultures and business practices.
Vice President
With over two decades at the forefront of international business, Daniel Recher blends Swiss discipline with an entrepreneurial spirit to deliver transformative results. As a seasoned executive in the medical device sector and a Swiss Army Lieutenant Colonel, he combines strategic vision with hands-on execution, turning complex challenges into opportunities for growth. His career spans leadership roles in global market leaders and start-ups alike, with deep expertise in scaling businesses, forging high-performance teams and navigating diverse cultural landscapes.
Secretary General
Tashi Norbu was born in Lhoka (Shannan), Tibet-China, a region deeply rooted in spiritual heritage and traditional Tibetan culture. Through years of dedicated practice, he has developed exceptional mastery of traditional Tibetan painting techniques, Buddhist iconography and authentic artistic materials. His works reflect a profound understanding of sacred proportions, symbolism and spiritual meaning — essential elements of genuine Buddhist art. Every creation is guided by discipline, reverence and an unwavering commitment to preserving the integrity of Tibetan cultural traditions.
Vice Secretary General
Dieter Borer is an experienced entrepreneur, consultant and network builder with a remarkable ability to connect people, ideas and organisations. His professional career has been shaped by a wide range of successful projects, long-term partnerships and sustainable developments. He combines strategic thinking with a strong ability to deliver results, business acumen with personal integrity. Clients and partners particularly value his reliability, broad perspective and his ability to identify opportunities and turn them into tangible outcomes, as well as his talent for bringing together the right people and enabling them to achieve excellent results as a cohesive unit. Curiosity, openness and a commitment to lifelong learning are central to his mindset.
Core values
Unity, Prosperity and Resilience guide our mission and vision at SCTCC.
Core values
Resilience, Collaboration and Impact define Daniel's work. He is committed to building strong partnerships, enabling meaningful change, and creating long-term value for the organisations and communities he serves.
Core values
Unity, Artistic Excellence and Cultural Vision for the Switzerland–China Tibetan Chamber of Commerce.
Core values
Family, friendship and community are the foundation of a meaningful life. Serve others with respect, kindness and openness. Lead with integrity, honesty and personal responsibility. Embrace learning through every experience and perspective. Share success and build lasting trust together.
Emblem representation
The Matterhorn and Mount Everest stand majestically, symbolising unbreakable resilience; the white Khata, connecting them, represents true and sincere unity. Together, these three elements create a spiritual monument that transcends geography.
Accelerate
Empower Tibetan entrepreneurs with platforms for expansion, legal support and market access.
Foster harmony through the values of the Khata and cross-cultural engagement.
Strengthening trade and business ties between China and Switzerland.
Align the strengths of enterprises to drive sustainable development.
SCTCC envisions becoming a dynamic platform for fostering economic, commercial and cultural exchanges between Switzerland, China and the Tibetan diaspora. By promoting mutual respect, transparency and shared growth, SCTCC will serve as a bridge to unite Tibetans at home and abroad while strengthening global partnerships.